The Wine Museum

Historical Memory and Rural Tradition

Discover Unique Moments Inside Our Historic Wine Museum

A unique breathtaking space to discover the agricultural identity of the local territory

Adjacent to the villa estate, the Wine Museum at Masseria Villa Gioia is a captivating space where time seems to pause. Surrounded by impressive six-meter-high oak barrels and centuries-old stone walls, this former wine establishment is now a one-of-a-kind cultural container conceived to host exhibitions and museum activities, with the aim of research, conservation and dissemination of the oenological and agricultural heritage of the territory. A
place where history, charm, and emotion meet under vaulted ceilings.

A Project to Pass Down Historical Memory and Traditions

Step into the warm and evocative atmosphere of the Wine Museum at Masseria Villa Gioia, where ancient stone walls and towering oak barrels preserve the soul of this historic estate.
Once a working wine-making facility used by the Gioia family to produce one of the finest cognac and wine in the region, it was recently restored to its original splendor and today it stands as one of the most iconic indoor cultural space in all of Apulia.

With its six-meter-high wooden casks, majestic ceilings and rustic elegance, the Wine Museum offers a dramatic yet welcoming backdrop for thematic exhibitions and cultural initiatives closely linked to the world of agriculture, in particular viticulture and winemaking. The lighting, the textures, the collection of ancient winemaking tools and the unmistakable scent of aged wood all contribute to an atmosphere rich in authenticity and emotion.